Ben Hinson has worked in the real estate performance analytics, financial prime brokerage, banking, advertising and electronics industries, and has developed out-of-the-box analytical solutions and digital media strategies for Fortune 100 and 500 companies, including but not limited to JM Smucker's, Bank of America, TEVA Pharmaceuticals, Heineken, CoverGirl, Morgan Stanley and Mercedes Benz. In 2010 he founded Musings Press LLC. He is the creator of the Eteka series, the Around the World series, Gorgeous!™ Phone Cases, Boss mugs,  the GOAT (GT) performance index and Hickam's Dictum.