Ben Hinson is the product of multiple cultures and varied experiences. Born in Nigeria to a Nigerian father and Ghanaian mother, he has also lived in Ghana, England and numerous locations in the United States. He has worked in the real estate performance analytics, financial prime brokerage, banking and advertising industries, and has developed out-of-the-box analytical solutions and digital media strategies for Fortune 100 and 500 companies, including but not limited to JM Smucker's, Bank of America, TEVA Pharmaceuticals, Heineken, CoverGirl, Morgan Stanley and Mercedes Benz. In 2010 he founded Musings Press LLC. He is the creator of the Eteka series, the Around the World series, Gorgeous!™ cases, I am the Boss™ mugs and Hickam's Dictum. He is also the creator of the GOAT (GT) holistic scoring performance metric