Featured Projects:

AI-Powered Business Intelligence Copilot (Streamlit + LLM + SQL Integration)
• Developed a Business Intelligence Copilot that uses large language models for real-time analytics and decision support.
• Integrated OpenAI, LangChain, and SQL to enable natural language querying across multiple databases.
• Designed a Streamlit interface with dynamic Plotly visualizations, multi-database routing, and robust error handling.
• Extended the system to include a domain-specific (bike sales) database with custom prompts and tailored charts.
• Demonstrated applied skills in LLM orchestration, RAG techniques, prompt engineering, and data storytelling.
[View Demo]

RAG Pipeline for Product Knowledge Querying
• Developed an agent-powered app to retrieve and summarize PDFs using LangChain + OpenAI.

Testing Framework Design
• Designed 2024/2025 experimentation framework for Chase United paid media (B2C).
• Developed 2022 global experimentation framework for Intel paid media (B2B).
[View Chase CoBrand Media Case Study]
[View Intel Case Study]

Learning Agenda Design
• Introduced Learning Agendas to Quigley Simpson and across Chase CoBrand media (United, IHG, Marriott). Designed framework to rollout learning agenda across Cobrand teams and trained media, analytics and strategy teams on usage.
• Introduced and embedded always-on pixel-based Brand Lift measurement across campaigns (Chase, Intel).
• Created Intel vPro’s 2021/2022 Learning Agenda.
[View Case Study]

Sponsorship ROI Product Roadmap
• Built roadmap and market sizing for ML solution estimating ROI from brand sponsorships.
[View Case Study]

Media Mix Modeling POV
• Authored Merkle’s first POV on applying MMM frameworks to B2B marketing strategy.
[Read POV]

RFM Segmentation / K-Means Clustering
• Built ML-driven customer segmentation solution for an e-commerce client.
[View Case Study]

Natural Disaster Forecasting with Logistic Regression
• Predicted forest fire likelihood using weather-based regression modeling.

GOAT Index
• Coined the term in 2015 and built a weighted, indexed NBA player scoring system (new version in development).

Paid Media Partner Indexing for Mercedes-Benz
• Created an indexed scoring system to evaluate media partners across performance metrics — a precursor to regression-based media evaluation.
• Approach was adopted for broader partner use.

Enterprise Data Flow Mapping for LG Electronics
• Led a cross-functional consulting engagement to document business rules and data flows across all LG business units.
• Facilitated executive interviews and team workshops to support the company’s data lake and governance initiative.
[View Case Study]

Propensity Modeling for AVIS (in partnership with Google Cloud)
• Built a machine learning–driven propensity model to identify high-value AVIS customers and automate marketing activation.
• Partnered with Google Cloud engineers to operationalize the solution using BigQuery and Cloud Functions.
[View Case Study]